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Our unique research methodology comes out of our expertise
in both strategic communications and market research. We
aren’t just researchers; we’re seasoned communications
practitioners with a keen understanding of how our efforts
must directly support your business objectives.
Of course, the Luntz, Maslansky difference is about much
more than methodology. It’s about our people. And
to fully explain how we can help you with practical solutions,
we invite you to contact us directly.
Qualitative Research
Diving Deep for Answers
Instant Response dial sessions.
Instant
Response – The Luntz, Maslansky Difference.
We use Instant Response technology
to reveal the actual language that best articulates
your message. We begin by working closely
with you to develop a comprehensive set of messages
for testing in both video and written form. Instant
response is the MOST effective way to create and
test language and guarantee its effectiveness with
your target audience. The dials tell us immediately
which messages hold promise and which should never
be used again – this is the most accurate way
to figure out what works, what doesn’t, and
why.
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Focus groups. Unlike
traditional quantitative research, focus groups are
centrally concerned with understanding attitudes
rather than measuring them. In some cases,
traditional focus groups are still the best way to
gather information. We use focus groups to cover
broad attitudes and the priorities of participants.
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Quantitative Research
Measuring
Broader Preferences
Comprehensive nationwide surveys.
Surveys are a critical part of the research process,
adding breadth and scope to the quantitative approach. We
use surveys to further test specific language and
key findings and to provide statistical confidence
that your audience is receptive to your approach.
Depending on your needs, we conduct surveys via telephone
or online.
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information ]
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