What We Do
Corporate Know-How, Political Instincts
We are a full-service market research and communications consultancy
with a twist: we help clients take control of the issues that
matter by redefining them. Our unique blend of expertise
in both strategic communications and market research allows us
to devise the most effective, game-changing messaging solutions. And
then we test and refine these messages with the very people you
want to reach.
Whether it’s a communications crisis, a product launch,
sales challenge, regulatory issue, marketing strategy, legal
argument, media assault, or other communications challenge, we
stand ready to provide solutions that work.
And thanks to our political roots, we apply the speed and pragmatism
of political strategists to generate powerful results in the
corporate world.
The “Words That Work”
We find the EXACT words and phrases to help you succeed – the
messages that will frame the debate and generate support for
your side of the issue. The words your customers use and
the words that speak to them. This is about more than identifying
the strongest language and talking points – it’s
about figuring out how to reframe the debate. We
can say, with complete confidence, that NO ONE ELSE can provide
you with the language and strategy that will give you a greater
chance to dominate your market.
Which images and visuals will have the greatest impact? Which
facts and figures can change opinions? And which individual
words have the ability to put your position on the linguistic
high ground? We’ll uncover the language that matters. We’ll
show you the words that work and the best way to use
them – guaranteed.
A Focus on Results
Though we are academically trained, we are not academicians. That’s
because we are business people who work first and foremost to
understand – from your perspective – your objectives
and challenges. Only then do we begin working on solutions.
Our sole focus is to generate a return on investment for you. Our
success relies on not only meeting your goals and objectives,
but exceeding them.
While most research firms just give out numbers and a few offer
strategic advice, we will provide you with the precise data you
need, the customized strategic direction it reflects, and the
specific words and phrases that can literally change history.
We’re proud of our results. On countless occasions our
research and recommendations have made the key difference in
important debates. They have shaped policy and messaging for
clients as diverse as the White House and Congress to Fortune
500 business leaders and non-profit advocacy groups. The
language we develop resonates everywhere, from the nation’s
most visible marketing campaigns to the international influencers
on the Sunday morning talk shows.
A Communications Partnership
We are more than just another outside consultancy. We
are your partner throughout the research process and communications
development.
We deliver practical, easy-to-use tools you can make use of
every day. This includes the actual language recommendations – or “Words
That Work” – for what to say and when to say
it. But more than that, we tell you why. Our
goal is to provide a messaging roadmap and strategic guidebook
for everyone at your company, from senior executives to customer
service representatives. With our help, your company’s
employees can all speak with one voice, delivering your message
with the consistency and strength you need to be heard.
|
