Advertising Development and Testing

We know how to make an impact.  Ads have five seconds to make an impression and fifteen to thirty seconds to make that impression memorable.  Because every second counts, we can show you how to maximize impact.  With our Instant Response technology, we are able to test television and radio ads on a second-by-second basis.  With print and interactive media, we qualitatively and quantitatively test the campaign in surveys, gaining unique insight into the audience thought process.

Our focus is on language and messaging.  You can have the funniest, cleverest, or most emotional ad in the world – but if it’s not delivering the right messages, you’re throwing money down the drain.  That’s why, beyond testing and refining your campaign, we go to the root of the challenge – assessing whether you’re communicating the most effective and beneficial message possible or just communicating a mediocre message in a powerful way. 

We identify the specific words, phrases and images that resonate and are most effective in communicating your message – and we even identify those that don’t work at all.  In the end, we provide a plan for success not only for the campaign in question but for future marketing initiatives as well.