Media and Consumer Behavior Tracking

We understand the media. Today, the consumer is moving at lightning speed across a wide-variety of media platforms.  Mobile phones, internet, network TV, cable TV, time-shifted content (e.g., On Demand, TiVo, and DVR), just to name a few, are all easily accessible and relevant viewing consumption choices for the average consumer.  Sifting through the clutter—and catching up to the consumer—can be a formidable task. That’s where we come in.  In this fragmented media marketplace, it is more important than ever to gauge advertising effectiveness.  We have the tools to scientifically measure awareness of a specific advertisement or a particular brand, as well as how an advertisement may affect awareness of that brand.

We are experts in making the market work for you. We engage in multi-quarter, long-term tracking, quantitative research to measure advertising effectiveness and changes in brand awareness.  But we also go one step further: we track changes in a brand’s personality.  It is one thing to know that a population recognizes a brand over the long-term; it is another to know how the population feels about that brand’s development over time.  We can tell you how the consumer relates to your brand and how that relationship evolves. 

We know your consumers.  On top of our quantitative work, we also engage in long-term, qualitative, consumer-based research to understand the evolving habits, decision-making processes, and interests of the consumer.  Our tracking projects are never simply a gauge on the marketplace today—they are always focused on the future.  We find the opportunities and areas of influence for our clients to grow in this evolving marketplace.  We can tell you not only what your situation is today, but where it can – and should be – in the long-term.