Areas of Expertise

Luntz, Maslansky is a surprisingly accomplished agency. Our background is politics, yet we have worked for dozens of Fortune 500 corporations. We are a polling firm, yet a majority of our work involves message development. We are a research firm, yet we have likely written more speeches for more individuals than anyone else in Washington. We have no offices overseas, yet we have conducted research in more than 25 countries. We do not lobby, yet we meet with more Members of Congress on a regular basis than any of our competitors.  We have a full-time staff of 30, yet we produce more than firms twice our size. We have a fraction of the clients of the larger firms, but we are quoted in the press more than any other research firm.

In the political arena, our CEO, Dr. Frank Luntz, is known for helping change the public vocabulary – he transformed the "estate tax" into the "the death tax," moved the public debate from "school vouchers" to "opportunity scholarships," and re-cast "drilling for oil" as "exploring for energy."  He is the researcher behind one of the most quoted survey of the last 20 years (a survey that found that more young people in America today believe in the existence of UFOs than believe Social Security will exist when they retire).  In the corporate arena, Luntz, Maslansky currently works for clients in virtually every major industry: pharmaceuticals, telecommunications, energy, health care, transportation, sports, entertainment, travel and tourism, shopping centers, grocery stores, restaurants, food, and beverages.